Even if you aren't a football fan chances are you know who Brett Favre is. Now he is coming back again out of retirement to quarterback the Minnesota Vikings. In his first press conference he took the mic and the press probably wanted to grill him! Here is a guy who has repeatedly said he was retired only to change his mind. He was also about to play for one of the Green Bay Packers' (his first team) biggest rivals.
So what did Brett say in the press conference that may have had a small effect on the reporters and also reminded some of his fans why they like him, and why they root for him? Here is an excerpt...
Another thing I forgot to mention was that when I said no earlier to Coach Childress and Coach Frasier, my 10-year old daughter who was neutral in this whole deal. So I asked her, “What do you want to do daddy?” She said, “Whatever you want to do daddy.” I said, “That’s a good answer but what do you want me to do?” She wouldn’t say until after the news broke and she started crying as we sat on our back porch. Anybody who has children, I can be chased by five defensive linemen and that doesn’t scare me but when my daughter cries it softens me up. She said, “I wanted you to go back and win one more Super Bowl.” I said, “Ugh. Why didn’t you tell me that before? She said I didn’t want to make that decision for you.” It’s amazing what you learn from your children. She said, “Can you go back?” I said, “Too late.” I found myself tearing up this morning as I brought her to school, and she said, ”Daddy, it’s going to be fine. You go up there and do what you got to do. We will be up there soon enough.”
When the opportunity arises, whether it is a business or professional setting .... consider telling your employees stories. They work. Make them personal to you or to them or both if you can. Most people appreciate that. Most people can relate to stories, and maybe most importantly, most people remember them ... and the connection you made!