Monday, August 17, 2009

Thank You Emails

The "thank you" email -- There are literally tens of millions of these sent every day. No other information in the email, only a simple thank you.

The main simple and obvious reason I've heard for sending them:

To express gratitude! Than sounds nice!

Do you value the appreciation of others around you expressed in the form of "thank you" emails? Chances are it might sound nice but it really does not resonate. The reason? It is precisely the same as the reason we send them .... it takes no time to do it. We know a hand-written card or a face-to-face gesture takes more time and effort and thus we appreciate that more. So if you want to really express gratitude, do it in a more memorable (but maybe less frequent) way.

Challenge your "thank you" emails all together and see if you don't send out less but do other things, just maybe better things, in their place.


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